Going to market without a plan has its shortcomings; moreover, having a great plan and knowing the customer and what drives their purchase is the most valuable asset the business can have. We evaluate the value proposition with a concentrated focus, informing the design and layout of the best marketing asset suit for the company. These usually comprise pre-, post and sign-off documents for the close of the sale. This also forms part of the customer engagement and lifecycle documents, used to keep and increase the customer within the business.