Marketing collateral comes in many shapes and forms; it can be as simple as a postcard flyer or a 60-page prospectus. These items are tailor-made for the business and show the complete picture to the customer, allowing them to interpret the benefits of the company or product marketed. They are essential to building trust in a new client and spell out the value proposition in the simplest terms for the customer. These items are used to reinforce the company’s strategy and feel and align with the customer.